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Clean Organic Beauty
Backed by Research

Whamisa sources, develops, and produces all of its products from our own state-of-the-art manufacturing facility in South Korea staffed by our dedicated lab and research team.

Whamisa Research & Development Lab

Whamisa is a brand established by Korea's leading clean beauty manufacturer and owns the first Korean organic-certified facility. As the pioneer of clean beauty in Korea, our lab has worked on countless innovations in the past decades, incorporating organic fermentation, preservation system, and raw ingredients to the formulation.

Natural Organic Fermentations

Cultivation
Dissolution
Raw Ingredients
Inoculation of
Bacillus Strains
Fermentation
Filteration &
Sterilization
Ferment Filtrate

We have a unique fermentation method that heightens the ingredients’ potency which allows your skin to better absorb all the goodness. Our products are packed with fermented antioxidants along with mindfully sourced various natural, yet high-functioning ingredients that have been proven to possess skincare benefits and efficacy.

Learn More
The fermentation process breaks down high-molecular-weight proteins, minerals, vitamins into a molecular size of 80~120μ through lactobacillus/bacillus strains inoculation—this is our patented fermentation method that allows every active ingredient to be boosted and penetrated deeper into the skin. By inoculating bacillus strains into the naturally fermented ingredients once again, the fermented ingredients are fermented once again to minimize the loss of active ingredients while breaking down into even smaller sized molecules (20n) to be absorbed even more by the skin (200n). 90% of normal cosmetics ingredients are comprised of large molecules that make them unable to be properly absorbed by the skin.

Natural Preservation System

Whamisa is formulated with only plant-derived, natural preservatives. The use of chemical preservatives has several negative health effects, including the increased risk of toxic chemical build-up in our skin.

What's different?

Inspired by the traditional Korean food preservation system of wrapping freshly cooked rice cakes with leaves, we adopted our safe and effective system of natural preservatives by studying this ancient tradition that has been honored and passed down for hundreds of years.

How does it work ?

Our natural preservation system is comprised of a blend of botanicals that provides anti-microbial, anti-oxidation benefits. The nanoparticles found in these botanicals preserve the integrity of our ingredients by filling in tiny microscopic gaps between oil and water layers to prevent water and light from contaminating.

Botanical ingredients for Whamisa Signature Fermentation

Whamisa's fermentation is broken down into three large groups: flowers, fruits, and seeds.  By carefully studying and experimenting with varying combinations of fermented ingredients based on their potency and synergy with other ingredients, we arrived at the most effective formulations for face, body, and hair.

Organic Seeds
Fermentation

Organic Flowers
Fermentation

Organic Fruits
Fermentation

NEVER List

Whamisa's formula is 100% plant-based and vegan. We are principally opposed to using any animal-derived and synthetic ingredients, including artificial colorants and fragrances. All of Whamisa's products and packaging are pledged to the principles of clean beauty.

  • No Aluminum
  • No Aminomethyl Propanol
  • No Animal Derived Ingredients
  • No Artificial Dyes
  • No Benzalkonium Chloride
  • No Benzophenone
  • No BHA & BHT
  • No Butoxyethanol
  • No Castor Oil
  • No Coal Tar
  • No DEA
  • No Ethanolamines
  • No EDTA
  • No Ethoxylated Ingredients
  • No Formaldehyde
  • No GMO
  • No Hydroquinone
  • No Mercury
  • No Methyl Cellosolve
  • No Methylisothiazolinone
  • No Mineral Oil
  • No Nanoparticles
  • No Nitromusks
  • No Parabens
  • No PFASs & PFCs
  • No Petrolatum & Paraffin
  • No Phenoxyethanol
  • No Phthalates
  • No Placenta Extract
  • No Polycyclic Musks
  • No PEG
  • No Polysorbates
  • No Propanol
  • No Resorcinol
  • No Silicones
  • No SLES
  • No SLS
  • No Sulfate
  • No Synthetic Fragrance
  • No TEA
  • No Toluene
  • No Triclosan & Triclocarban
  • No Triethanolamine

Packaging Material Transparency

Glass Bottle & Jar Plactic Bottle & Jar Tubes Cap Pump Box & Print
25%
Recycled PCR Glass
25%
Recycled PCR Glass
100%
Biodegradable
100%
Biodegradable
Mixed Material
(Only use when necessary)
Soy Ink Print on
the Sugarcane Paper
100%
Recyclable, Reusable
100%
Recyclable, Reusable
Naturally decompose
in soil in 6 years
Naturally decompose
in soil in 6 years
Possible but difficult
to recycle
100%
Recyclable
Glass Bottle & Jar Plactic Bottle & Jar Tubes Cap Pump Box & Print
25% Recycled PCR Glass / 100% Recyclable, Reusable 25% Recycled PCR Glass / 100% Recyclable, Reusable 100% Biodegradable / Naturally decompose in soil in 6 years 100% Biodegradable / Naturally decompose in soil in 6 years Mixed Maerial (Only use when neccessary) / Possible but difficult to recycle Soy Ink Print on the Sugarcane Paper / 100% Recyclable

Our Effort & Progress

  1. We designed an upside-down shampoo bottle stand using reclaimed wood to reduce the use of our difficult-to-recycle pumps.
  2. 100% of sales from pumps on our website will be donated toward neutralizing the environmental impact.
  3. Our pursuit of environmentally conscious packaging materials never ends here: we are always studying the most up-to-date research on how they are sourced, their compatibility, and eco-efficiency.
  4. On our packaging, we've transparently anatomized each material we have used to indicate how much of the material is recyclable.

Our Journey

Milestone of Whamisa

2021
  • Whamisa US brand site open
2020
  • Received the Presidential Citation for its distinguished achievement in innovation and significant international trade contribution.
  • Whamisa won 6 awards at the 2020 Russian Live Organic Awards (Best organic brand, Best facial cream, Best facial mask, Best shampoo, Best cleanser, Best well-being and sustainability)
2019
  • Whamisa brand and product renewal incorporating sustainable packaging
2018
  • Launched at Saks 5th Avenue department store, USA
  • Launched at Goop, USA
  • Launched at Fenwick department store, UK
  • Launched at Whole Foods, UK
  • Launched at Printemps department store, France
  • Launched at Gerber department store, Germany
  • Launched at La Rinascente department store, Italy
2017
  • EWG Verified (All Green)
  • Featured as the best product in special care from Germany's natural cosmetics tradeshow (Whamisa Real Kelp Mask)
  • Launched at Credo, USA
  • Launched at Amazon
2016
  • Refinery 29 Beauty Innovator Awards - Fanciest Feeling Facial Mist (Whamisa Organic Flowers Olive Leaf Mist)
  • Ranked 1st among Top 6 Emerging Natural Beauty Brands in Germany (Whamisa Organic Flowers Olive Leaf Mist)
  • Launched at BONIIK department store in Australia
2014
  • ENS USA, INC was established
  • ENS Europe, INC was established
  • BDIH certified on the manufacturing facility as the first manufacturer in Korea
2011
  • BDIH certified - one of the oldest and most stringent European organic certification systems created in Germany
2009
  • ISO 9001 certified - the international standard that specifies requirements for a quality management system (QMS)
2004
  • Whamisa's manufacturer ENS Korea Inc. was established.
About the Founder

Whamisa was founded by a passionate, young Korean entrepreneur living in Australia. Back in the 1990s, when our founder Jun Han Park was still living in Australia, he noticed some emerging natural skincare brands using clean ingredients. He knew this would be a niche market for Korea and saw great potential for this market to grow in the future.

He left his successful restaurant enterprise and started a new venture in clean beauty by acquiring a local ingredient analysis company to learn how products are formulated. Self-taught, Park studied thousands of different formulations in different ratios to find proven skincare formulas. When he came back to Korea to manufacture his own skincare company, there were no manufacturers who could match Park's formula and sourcing standards. This eventually led Park to establish his own manufacturing company with fully functioning R&D labs using natural and organic ingredients he collected from all over the world. Upon starting his manufacturing facility, he pursued an organic certification that no other manufacturers in Korea or Asia possessed at the time.

Park's manufacturing company would go on to become the first organic-certified manufacturer by one of the oldest and most stringent European certification systems in Germany. Setting a high-standard groundwork for clean beauty manufacturing in Korea, Park continued his journey in making innovative products. Some of the novel ideas he introduced included replacing sheet mask fabric with real kelp, using natural preservation system to keep petals or leaves within the formula, and developing water-less, organic fermentation methodology.  Park's manufacturing facility now not only makes its own natural and organic brands but also provides OEM/ODM services to other prestigous global brands.